Vietnam’s tourism sector is experiencing a significant resurgence, with nearly 7.7 million international visitors arriving between January and April 2025, 23.8% increase compared to the same period last year.
Top Source Markets:
- China: 1.95 million visitors (25.4% of total), marking a 56.7% year-on-year increase.
- South Korea: 1.58 million visitors (20.6%).
- Taiwan: 440,000 visitors.
- United States: 323,000 visitors.
- Japan: 280,000 visitors.
Notably, arrivals from the Philippines surged by 198.3%, Cambodia by 79.6%, and Laos by 44.7%.
European Market Growth:
European countries benefiting from Vietnam’s visa exemption policy showed steady growth.
- United Kingdom: 20.7% increase.
- France: 24.7% increase.
- Germany: 18.8% increase.
- Italy: 32.6% increase.
- Spain: 12.9% increase.
- Russia: 110.9% increase, becoming the largest European source market with over 166,000 arrivals.
Popular Destinations:
According to Google Destination Insights, Vietnam ranks 7th globally in top growth by destination country. The most searched Vietnamese cities by foreign tourists include:
- Ho Chi Minh City
- Hanoi
- Da Nang
- Phu Quoc
- Nha Trang
- Hoi An
- Vung Tau
- Da Lat
- Phan Thiet
- Hue
Notably, Vung Tau and Ninh Binh recorded the highest growth in search volume, exceeding 75%.
Looking Ahead
Vietnam aims to attract between 22 and 23 million international visitors in 2025, bolstered by favorable visa policies and robust tourism promotion efforts.
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